Consumer Packaged Goods

Develop a robust and adaptable operational strategy to navigate economic uncertainties and respond to changing consumer behaviours. Maximize marketing ROI and strengthen the supply chain using advanced CPG analytics.

Empowering CPG companies to thrive in a rapidly evolving landscape through data engineering and AI/ML solutions.

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To address evolving customer dynamics and enhance supply chain visibility, FosterByte empowers CPG enterprises to leverage their data effectively and drive sales. Our data engineering services, and AI consulting enable Fortune 500 CPG customers to define their analytics strategy, automate and integrate CPG and retail data from multiple sources, improve data quality, and modernize their data infrastructure.

As a leading data engineering and AI service provider with extensive CPG industry experience, we help enterprises define their analytics strategy, modernize their data infrastructure, and integrate CPG data from various verticals while enhancing data quality. FosterByte enables CPG companies to act on this data to improve marketing measurement and optimization, enhance demand forecasting accuracy, and reduce costs through inventory planning and other CPG analytics use cases with data engineering and AI solutions.

Capabilities

Revenue Growth Management

Ensure consistent, coherent, and data-driven decision-making across the four key pillars of revenue growth: trade promotion management, pricing analytics, trade architecture, and portfolio optimization. Discover mutually beneficial opportunities to grow the profit pool in CPG-Retailer interactions.

Agile Supply Chain

Leverage decision sciences to transition from cost-optimized to experience-focused supply chains; from product-centric linear supply chains to fulfillment-oriented supply networks; from a one-size-fits-all approach to multi-segment supply chains; and from merely fulfilling demand to actively sensing demand.

Portfolio Management

Drive innovation in your product strategy using behavioral consumer insights—facilitate SKU rationalization, demand transference, cannibalization, and portfolio standardization. Effectively manage complexities in manufacturing and supply chain, identify new product trends, improve forecasting, and more.

Omnichannel - Commerce and Marketing

Differentiate signal from noise in the hyper-competitive eCommerce and digital marketing space. Build decision augmentation tools to quickly respond to feature changes on eCommerce platforms. Reach the right consumers, improve ROAS, and drive retainable revenue through Retail Media investments.

Grow Direct-to-Consumer Footprint

Deliver an exclusive consumer experience through direct-to-channel with insights for premium and exclusive consumer experience. Build a consumer data asset to understand (and monetize) consumer behaviors and drive spillover growth to other channels.

Sustainability Analytics

Deliver zero-emission goals for your organization. Track end-to-end emissions from source to consumption. Build frameworks for choices when growth and sustainable practices are at odds and blueprints to incentivize sustainable internal/external practices.

Perfect Store Analytics

Gain deeper insights into store performance, optimize merchandising strategies, and enhance customer experience. Achieve flawless in-store execution and maximize sales potential.

Data Engineering

Industrialize data exploration with key principles: ownership (distributed and functional ownership), consumption (connected data for informed decisions), monetization (shift from cost to revenue-generating asset), and maintenance (balancing exploration and governance).